Transforming Visual Concepts into
High-Converting Growth Engines
High-Converting Growth Engines
Senior Art Director specializing in AI-driven visual production and scalable E-commerce brand systems. Helping global brands expand across US, European, and Asian markets with high-impact creative that beats banner blindness and drives measurable CVR.
End-to-end launch for a sexual wellness brand: proprietary AI character pipeline, scalable cross-category design system, and seamless Amazon UK adaptation.
Complete brand redesign: high-impact A+ / Rich Content, Midjourney macro-ingredient generation, and a modular packaging architecture across 30+ SKUs.
Packaging and e-commerce for specialized adhesive bandages: architecting a rigorous pharma-compliant visual system, clear mechanism-of-action graphics, and pharmacy retail rollout.
Scaling a high-volume personal care brand: modular PDP architectures across diverse SKU families, tactile texture-focused visuals, and optimized shelf-to-screen legibility.
Over 50+ commercial projects delivered for tier-1 category leaders
Global Expansion: Maxus
(UK, Spain, China, US Pipeline)
(UK, Spain, China, US Pipeline)
Comprehensive art direction, visual strategy, and design systems for launching and scaling the brand across international markets: from the UK and Spain to China and the upcoming US expansion.
Core Expertise
Technology-backed creative strategies that turn attention into revenue.
AI-Driven
Production
Production
Full-cycle generative pipelines (Midjourney, ComfyUI, Kling AI, Stable Diffusion, LLM vision workflows) enabling rapid time-to-market and hyper-scalable asset generation.
Performance E-Commerce Strategy
Cross-border visual strategy, conversion-rate optimization (CRO), A+ Rich Content, and scalable PDP asset architectures for Amazon and leading global DTC platforms.
Creative Direction & Leadership
Leading multidisciplinary creative teams, establishing robust design systems, streamlining cross-functional pipelines, and integrating generative AI into production.
About Me
I don’t just delegate tasks — I build repeatable, high-output production engines. My methodology is strictly data-informed: every visual hypothesis is tested, refined, and engineered to conquer market-specific consumer psychology.
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